After two decades in the markets, one paradox still makes me smile:
At a festival sale, we rush to buy things we don’t need.
At a market correction, we rush not to buy the one thing that can truly create wealth — quality equities and mutual funds.
Today, two powerful forces have come together:
- A Market Sale: Good businesses are available at lower prices.
- An Auspicious Time: Navratri to Diwali is considered the best period to start or add investments for a brighter future.
If we’re happy to stand in line for a 50% discount on gadgets we’ll forget in a year, why not step up with double the force to buy the only “product” that compounds — our future wealth?
Over 20 years and many cycles, one lesson stands out: investors who treat corrections like festival sales are the ones who later celebrate true financial freedom.
This Navratri, skip the extra shopping bag — and pick up some prosperity instead.
✨ A Fresh Habit for a Fresh Start
“Let’s buy what delivers real value. Invest now, celebrate later. In twenty years, the best stories I hear always begin: ‘I invested when everyone was fearful… and today I enjoy the fruits.’ Happy Navratri, and happy investing!”
Our Recommended Action: The Auspicious Add-On
This isn’t about abandoning your plan — it’s about executing it with conviction.
- Review Your SIPs: Increase your SIP amount slightly. You’ll accumulate more units at lower prices.
- Deploy Idle Cash: Put liquidity to work via strategic lump-sum additions. Don’t chase bottoms; just buy quality at better prices.
- Rebalance Smartly: Use this opportunity to top up asset classes that have slipped below target weights.
This is a sale on the building blocks of your future. Combine it with the optimistic spirit of Navratri — and you have a truly divine opportunity.
Let’s not just celebrate Navratri.
Let’s invest in it.
Disclaimer: This article is provided solely for educational and informational purposes. It does not constitute investment advice, a recommendation, or an offer to buy or sell any security. Readers should consult their qualified financial advisor before making any investment decisions.
